Improving Faith-Based Tourism Products in Armenia (WRTA's Kevin Wright is in Armenia)

ArmeniaInformation

The Armenian Tourism Development Agency (ATDA) and two tour operators from Armenia recently participated at the 2^nd Annual World Religious Travel Expo in Reno, Nevada, between November 14^th and 16^th; the purpose was to create greater awareness of Armenia within this market.

The activity was supported by Competitive Armenian Private Sector (CAPS) Project of the USAID as part of a larger initiative to improve faith-based tourism products, and increase awareness of Armenia’s importance and inclusion within the list of worldwide faith destinations. CAPS consultant, Kevin Wright, founder and president of the World Religious Travel Association and coordinator of the World Religious Travel Expo, assisted and promoted ATDA and the tour operators during their participation at the Expo.

Mr. Wright is currently in Armenia until December 5. He is working with industry stakeholders and providing one-on-one consulting in product development or marketing to those tour operators that currently offer products and services to this market.

He will deliver a presentation on the topic of "How to Build a Successful and Profitable Religious Travel Program to Armenia" on Wednesday, December 2, from 15:00 to 17:00 at the CAPS office. The workshop is open to Armenian tour operators and industry representatives.